What is the difference between evaluative and determinant criteria

What is the relationship between utilitarian and hedonic value and the evaluation of alternatives? Ch 13 1. What role does product categorization play in the alternative evaluation process? What is Describe how utilitarian attributes and hedonic attributes deliver value to consumers. How do you think the post-consumption processes may vary based on this distinction?

What is the difference between perceptual and underlying attributes? How are You are a business consultant Create an Account and Get the Solution. Log into your existing Transtutors account. Have an account already? Click here to Login. No Account Yet? Definition Evaluative process where in consumers evaluate products based on the overall feeling that is evoked by the alternative.

Term Attribute based evaluation. Definition Evaluative process where in alternatives are evaluated across a set of attributes that are considered relevant to the purchase situation.

Term Product categories. Definition Mental representations of stored knowledge about groups of products. Term Perceptual attributes. Definition Attributes that are visually apparent and easily recognizable.

Term Underlying attributes. Definition Attributes that are not readily apparent and can be learned only through experience or contact with the product. Term Signal. Definition Attribute that consumers use to infer something about another attribute. Term Judgments. Definition Mental assessments of the presence of attributes and the consequences associated with those attributes. Term Attribute correlation. Definition Perceived relationship between product features.

Term Conjoint analysis. Definition Technique used to develop an understanding of the attributes that guide consumer preferences by having consumers compare product preferences across varying levels of evaluative criteria and expected utility. Term Compensatory rule. Definition Decision rule that allows consumers to select products that may perform poorly on one criterion by compensating for the poor performance on one attribute by good performance on another.

Term Noncompensatory rule. Definition Decision rule in which strict guidelines are set prior to selection and any option that does not meet the guidelines is eliminated from consideration. Term Conjunctive rule. Definition Noncompensatory decision rule where the option selected must surpass a minimum cut off across all relevant attributes.

Term Disjunctive rule. Rent from DeepDyve. If you think you should have access to this content, click to contact our support team. Contact us. Please note you do not have access to teaching notes.

Other access options You may be able to access teaching notes by logging in via your Emerald profile. Abstract There has been extensive research conducted regarding the identification of evaluative criteria and cues used in selecting products classified as goods, yet there has been little research on products classified as services.

Join us on our journey Platform update page Visit emeraldpublishing.